Walt Disney Co. is set to open the world’s first Frozen-themed land at Hong Kong Disneyland Resort as the entertainment giant prepares to unleash $60 billion in spending across parks and resorts worldwide.
Walt Disney Co. is set to open the world’s first Frozen-themed land at Hong Kong Disneyland Resort as the entertainment giant prepares to unleash $60 billion in spending across parks and resorts worldwide.
Based on the popular animated films, World of Frozen will open on Nov. 20 and recreate landmarks from the fictional kingdom of Arendelle including Elsa’s Ice Palace.
The attraction will have two rides — a boat trip through a winter wonderland featuring music from the movies, and a sleigh-themed roller-coaster — as well as a restaurant serving Nordic-inspired food.
World of Frozen is a big bet for Disney in Hong Kong, with the firm already helping fund a US$1.4-billion expansion of the park that also includes a Marvel-themed attraction.
“This beloved franchise will elevate Hong Kong Disneyland’s global presence,” said Michael Moriarty, managing director of Hong Kong Disneyland Resort.
Visitors to the Hong Kong park will have to shell out more cash should they go in peak season. Last month, the city’s Disneyland announced a one-day ticket for popular days and seasons will cost C$153 for people aged 12 and older, while a standard one-day pass for other times will be C$111.
Frozen is one of Disney’s highest-grossing franchises. Combined, the two films — the first released in 2013 and the follow-up in 2019 — have earned $2.7 billion worldwide, according to Box Office Mojo.
The popularity of the movies has led to a sprawling empire that includes a Broadway musical, short films, a podcast, and merchandise that spans toys to costumes. A third Frozen movie is currently in development.